EN23-L20BL collections-women

EN23-L20BL collections-womenAt first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

Extra Normal is an elegant

A subtle effect is taking place as elusive numbers pass in and out of view as time progresses

Normal will continually be developing new designs

This disk has a window through which the numbers on the dial underneath are exposed during its hour

and honest use of materials

minimal watch

and its overall silhouette have been completely streamlined

and band into its body

but appears to have a greater volume as its sharply tapered contour reveals much more of the case surface than is usually seen

The hour “hand” is actually a disk making up the watch’s face

This is accomplished by setting the crown

The lugs merge with this conical form to accentuate its natural flow from your wrist