The Family Firm Dr Jean-Louis Durand

The Family Firm Dr Jean-Louis DurandThe Family Firm is the first major historical analysis of the way Buckingham Palace worked with the Church of England and the media to initiate a new public relations strategy in the period 1932 53. It argues that the monarchys deliberate elevation of a more informal and vulnerable family centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect

From the beginning

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