Public Relations: Strategies and Tactics, Global Edition Publisher_Jones & Bartlett Learning

Name: Public Relations: Strategies and Tactics, Global Edition Publisher_Jones & Bartlett Learning
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Public Relations: Strategies and Tactics, Global Edition Publisher_Jones & Bartlett LearningOverview: Public Relations: Strategies and Tactics uses real world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time honoured public relations techniques. ISBN: 9781292056586 Edition: 11 Publisher: Pearson Format: Print GUST Course: MCM 141

latest edition reflects these changes and their implications for the marketer

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The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to all investors

ISBN: 9781292436777

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